AGENDA
WHAT WILL I DISCOVER?
Time (EST)
April 24, 2024
Attraction & Engagement
Discover what it takes to grab the attention of your ideal customers and drive them to your website!
April 25, 2024
Content Creation
Learn what content will grab your audience and get them to move forward on their customer journey.
April 26, 2024
Measurement & Growth
In our final day you’ll discover how you can measure your success and continue to improve your marketing and grow your business!
8:45am
Opening Remarks
Opening Remarks
Opening Remarks
9:00am
John Lee Dumas
The Common Path to Uncommon Success
Tamsen Webster
Built for Buy-In: The Fundamentals of Message Design
Melina Palmer
The Truth About Pricing
9:45am
Ardath Albee
Build Buyer Personas that Actually Work
Jeff Coyle
Content Strategy AI: The Real ROI of Integrating an LLM at your Business.
Anne Popolizio
Tracking 101: How to Measure the Effectiveness of Your Marketing
10:30am
Dorien Morin-van Dam
How to Unlock the Power of a Strong Organic Content Strategy
Valentina Escobar-Gonzalez
Grow your Presence with Instagram Consistency with a Dash of AI
Chris Carr
How to Not Only Survive, But Thrive, in the Face of Looming AI Disruption
11:15am
Andrew Shotland
How to Redesign Your Website Without Killing Your SEO
Dana Malstaff
The Science of Shareability: Amplify Your Reach with “Nurture Messaging”
Robert Brandl
The New Era of Email Marketing – Strategies for Better Deliverability
12:00pm
Jon Loomer
How to Approach Meta Ads Targeting in 2024
Atiba de Souza
2024 Blue Ocean Video SEO Strategy: 4X YouTube Traffic Without Recording New Videos!
Phil Pallen
Mastering Brand Strategy: Essential AI Tools for Your Business
12:45pm
Lunch Break
Lunch Break
Lunch Break
1:15pm
Crystal Carter
Schema/SEO
Lou Bortone
The AI Video Advantage: How to Leverage AI Video Tools and Strategies
Marty Greif
True Connections: Relationship Marketing in the Digital World
2:00pm
AJ Wilcox
LinkedIn Ads — The B2B Marketer’s Secret Weapon
Katie Brinkley
Post LESS for MORE Business
Teresa Heath-Wareing
How to Build an Audience from Scratch
2:45pm
John Paglio
Take Control of Your Local SEO!
Keenya Kelly
How To Use Short Video Marketing For Lead Generation
Brooke Osmundson
Maximizing Results with Google Ads
3:30pm
Mike Kim
Your Team Is The Brand
Andrea Vahl
Facebook and Instagram Ads for B2B
Rich Brooks
How to Generate Business from LinkedIn
4:15pm
John Jantsch
Rethinking the Customer Journey
Kim Garst
How to Use AI to Quickly and Easily Create Content that Builds a Connected Audience of Buyers
Mercer
5 Hidden Gems in Google Analytics
5:00pm
Closing Ceremonies
Closing Ceremonies
Closing Ceremonies
April 24, 2024
Attraction & Engagement
Discover what it takes to grab the attention of your ideal customers and drive them to your website!
8:45 am
DAY 1 OPENING REMARKS
9:00 am
John Lee Dumas
The Common Path to Uncommon Success
9:45 am
Ardath Albee
Build Buyer Personas that Actually Work
10:30 am
Dorien Morin-van Dam
How to Unlock the Power of a Strong Organic Content Strategy
11:15 am
Andrew Shotland
How to Redesign Your Website Without Killing Your SEO
12:00 pm
Jon Loomer
How to Approach Meta Ads Targeting in 2024
12:45 pm
LUNCH BREAK
1:15 pm
Crystal Carter
Schema/SEO
2:00 pm
AJ Wilcox
LinkedIn Ads — The B2B Marketer’s Secret Weapon
2:45 pm
John Paglio
Take Control of Your Local SEO!
3:30 pm
Mike Kim
Your Team Is The Brand
4:15 pm
John Jantsch
Rethinking the Customer Journey
5:00 pm
DAY 1 Closing Ceremonies
April 25, 2024
Content Creation
Learn what content will grab your audience and get them to move forward on their customer journey.
8:45 am
DAY 2 OPENING REMARKS
9:00 am
Tamsen Webster
Built for Buy-In: The Fundamentals of Message Design
9:45 am
Jeff Coyle
Content Strategy AI: The Real ROI of Integrating an LLM at your Business
10:30 am
Atiba de Souza
2024 Blue Ocean Video SEO Strategy: 4X YouTube Traffic Without Recording New Videos!
11:15 am
Dana Malstaff
The Science of Shareability: Amplify Your Reach with “Nurture Messaging”
12:00 pm
Valentina Escobar-Gonzalez
Grow your Presence with Instagram Consistency with a Dash of AI
12:45 pm
LUNCH BREAK
1:15 pm
Lou Bortone
The AI Video Advantage: How to Leverage AI Video Tools and Strategies
2:00 pm
Katie Brinkley
Post LESS for MORE Business
2:45 pm
Keenya Kelly
How To Use Short Video Marketing For Lead Generation
3:30 pm
Andrea Vahl
Facebook and Instagram Ads for B2B
4:15 pm
Kim Garst
How to Use AI to Quickly and Easily Create Content that Builds a Connected Audience of Buyers
5:00 pm
DAY 2 Closing Ceremonies
April 26, 2024
Measurement & Growth
In our final day you’ll discover how you can measure your success and continue to improve your marketing and grow your business!
8:45 am
DAY 3 OPENING REMARKS
9:00 am
Melina Palmer
The Truth About Pricing
9:45 am
Anne Popolizio
Tracking 101: How to Measure the Effectiveness of Your Marketing
10:30 am
Chris Carr
How to Not Only Survive, but Thrive, in the Face of Looming AI Disruption
11:15 am
Robert Brandl
The New Era of Email Marketing – Strategies for Better Deliverability
12:00 pm
Phil Pallen
Mastering Brand Strategy: Essential AI Tools for Your Business
12:45 pm
LUNCH BREAK
1:15 pm
Marty Greif
True Connections: Relationship Marketing in the Digital World
2:00 pm
Teresa Heath-Wareing
How to Build an Audience from Scratch
2:45 pm
Brooke Osmundson
Maximizing Results with Google Ads
3:30 pm
Rich Brooks
TBA
4:15 pm
Mercer
5 Hidden Gems in Google Analytics
5:00 pm
DAY 3 Closing Ceremonies
Don’t get left out, and don’t miss out on early signup bonuses!
SPONSORS
We couldn’t do it without our sponsors. These are the local companies that have the tools and solutions that will help your business grow.
